The Branding Course · Coming Soon

Stop editing.
Start selling.

A 6-week course that turns you from a cutter into a premium brand. Visual identity, storytelling, motion, sound, AI — everything that makes clients choose you.

Join the Waitlist → See the Curriculum
6
Weeks
7
Lectures
10+
Years in the Industry
50+
Brands Worked With
My Work

Want to edit like this?

This is the level you'll be working toward. Real client work, real results.

Is This For You?

Built for editors who are done being cheap

If any of these sound like you, this course was made for you.

✂️
You can edit — but clients don't see the value
You deliver good work but still lose clients to editors who charge 3x more. The problem isn't your skill — it's how you package and present it.
📉
You're stuck competing on price
Every project negotiation starts with "can you do it cheaper?" — because your positioning doesn't justify premium rates yet.
🚀
You want to work with real brands
You want clients like Parkville, Nile Developments, or international brands — not just one-off gigs. This course teaches you how to get there.
Why Trust Me?

10+ years. Real clients. Real results.

I've been in the industry since 2015 — working with brands in Egypt and internationally, across medical, real estate, and content creation.

Top Rated · Upwork
100%
Job Success Score
50+
Jobs Completed
10+
Years Experience
50+
Brands Worked With
★★★★★

"Diaa has been great to work with. Professional and great turnaround times! I'm glad to have him as a part of our extended team."

Video Editing · 5.0 · Upwork
★★★★★

"Diaa is amazing!!! We plan to work with him again in the future. He is always learning new skills and delivers what we ask for."

Video Editor · 319 hrs · $2,979 · Upwork
★★★★★

"5 stars! Love his work and very easy to work with. Willing to help in any way he can. I am not savvy in tech at all and he always made it simple."

YouTube Video Editing · 53 hrs · $1,312 · Upwork
View Full Profile on Upwork →
Curriculum

6 Weeks. 7 Lectures. 1 complete transformation.

Every lecture comes with an assignment. Complete it — because the next lecture builds on the last. This isn't passive learning.

01
Visual Identity — Your Brand Speaks Before You Do
How design choices control the way clients perceive your work — without saying a word.
Visual Design
Typography as a brand voice — choosing fonts that speak for you
Visual hierarchy — weight, size, and rhythm that guide the eye
Brand colors and clarity — keeping your palette consistent and intentional
How to show visual edits and explain the "vibe" on purpose
Visual cleanliness — making every frame feel like it belongs
Typography and color in motion design
The style-switch effect — how and when to shift your look
02
Storytelling & Editing — From Cutter to Storyteller
Stop cutting clips. Start directing attention. This week is about the edit that makes people feel something.
Editing Psychology
The Hook–Problem–Solution framework for any edit
Finding and fixing weak points in any sequence
B-roll, animations, and transitions used strategically
Pacing techniques and visual refresh rules
Using AI tools to generate hooks and captions
Do's & Don'ts in dialogue speed, composition, and attention
Timeline Markers for strategic workflow
03
Motion Design — Movement With Meaning
Motion isn't decoration. This week you learn to animate with purpose — guiding the viewer, not just impressing them.
Motion & Animation
Why motion matters — directing attention and enhancing story
5 core animation principles for smooth, professional motion
PSRO basics — Position, Scale, Rotation, Opacity
Compound motion — layering elements for dynamic animation
Hook Sequence Demo — building from scratch in After Effects
04
Sound Design — The Invisible Edit
Most editors treat audio as an afterthought. This week it becomes your most powerful storytelling tool.
Audio & SFX
How sound shapes emotion, attention, and story pacing
Professional SFX vs. overused clickbait effects
Building hooks with specific sound triggers
Mixing Voice-over, Music, and SFX in Premiere Pro
When and how to shift music to preserve emotional flow
Premium sound choices that signal quality and set you apart
05
AI Tools — Work Smarter, Not Cheaper
AI isn't replacing editors — it's separating the ones who adapt from the ones who don't.
AI & Automation
After Effects productivity hacks — Plugins, Shortcuts, Scripts
Generating custom LUTs and scripts using ChatGPT
Advanced image generation with MidJourney & ChatGPT Prompts
AI video tools — HailuoAI, Kling, Google Veo
Cloning your voice for narration using ElevenLabs
06
Quality Control & Delivery — The Details That Separate Pros
This is what turns a good editor into a trusted one. The final 5% that clients actually remember.
Pro Workflow
Reviewing your edit with fresh eyes — what to look for
The difference between personal taste and client standards
How to handle feedback without taking it personally
QC Checklist — every box to tick before you export
Catching Pacing, Sync, and Audio issues before the client does
File naming, export settings, and clean delivery
Presenting your work with confidence on every Cut
Bonuses

You also get these — for free

Early enrollees get access to everything below the moment the course launches.

🎵
SFX Pack
A curated library of professional sound effects — the exact ones used in premium edits. No more browsing for hours.
📐
Templates Pack
Ready-to-use After Effects and Premiere templates built for content creators, coaches, and brands. Plug in, customize, ship.
🔤
Font Collection
A handpicked selection of fonts that work across content types — bold, clean, and versatile for any brand.
Coming Soon

Be the first to know
when it drops.

Join the waitlist and get early access — plus an exclusive discount for founding members.

No spam. I'll only reach out when the course is live.